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Godzilla. 2018-12-18 网站建设

展会官网建设发展研究之摘要

        摘要:本文阐述了展会官方网站建设发展的主要问题,着重对当前展会官网建设的现状进行了调研和分析;并提出展会官网建设发展的策略和建议。论文的第一部分是对展会传统PC官网、移动官网建设、官方微信公众号、APP的背景、现状、趋势的概述,也提出了需要解决的问题。该部分包含文献综述和现场调查数据;第二部分是对展会官网调研后的分析,发现了当前的展会官网专业性差、设计粗糙、缺乏维护、基本没有APP、基本不做官网的营销策划等问题;第三部分是我们对展会官网建设提的专业化的建议:设计美观、更新及时、信息真实、用户交互流畅、提供参展商和观众可以自动匹配的ECRM在线客户系统、后期维护不停止、大型展会提供APP、做好会展官网的营销工作;第四部分主要是说明展会官网发展的局限性,倡议建立功能齐全的展会官网。

  Research on Exhibition Official Website Construction and Development。
 
  Abstract: This paper explains the main problems of the exhibition official website construction and development, focuses on investigation and analysis of the current situations of the website construction and puts forward strategies and suggestions for the exhibition website construction and development. The first section of this paper overviews the background, current situations and trend of the exhibition traditional PC official website, mobile website construction, WeChat official account and APP, and points out problems that need to be solved. This section includes literature reviews and field survey data. The second section is the analysis of the survey, which reveals problems of the current exhibition website such as poor professionalism, rough design, lack of maintenance, no APP, no website marketing planning and so on. In the third section, some professional suggestions on the exhibition official website construction have been mentioned: beautify the design, updat the information on time, provide real information, smooth the user interaction, provide ECRM online customer system which can automatically match the exhibitors and audience, keep maintaining the system in the future, provide APP in large exhibition, improve the marketing work of the exhibition website. The fourth section mainly describes the limitations of the exhibition website development, advocating the establishment of a fully functional exhibition official website。
 
  Keywords: Exhibition Official Website; Official Website Construction; Exhibition Marketing; Exhibition APP。

文章标签: 展会官网建设 网站建设 
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